Tracel at CIIE: Showcasing New Zealand Natural Health to the World
Tracel proudly represented New Zealand at the China International Import Expo (CIIE), showcasing the best of our natural health innovation, ingredient quality, and commitment to traceability.
With more than 45 years of expertise in natural extracts and wellness formulations, CIIE was the perfect opportunity for us to demonstrate how New Zealand science and nature come together in our products.
Highlighting New Zealand’s Natural Health Expertise
Visitors at CIIE explored our latest range of natural extracts and wellness formulations, including boysenberry and white tomato extracts. These ingredients reflect Tracel’s mission to transform the purity of New Zealand nature into effective, science-backed solutions for skin, gut, and holistic wellness.
Interactive Traceability Experience
One of the most popular features of our stand was the traceability micro-island. Visitors could scan our products and trace their journey back to New Zealand, reinforcing our long-standing focus on transparency and quality.
A Step Forward in Our Holistic Wellness Journey
CIIE marked an exciting milestone as we continue our evolution into a holistic health and wellness brand. While Tracel began with premium boysenberry ingredients, our portfolio now includes a range of natural extracts and functional wellness products.
Media Coverage
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